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Actively Northwest – A Hyper-local Online Healthy Living Magazine – Launches in Pacific Northwest

New Magazine powered by LifeWise Health Plan of Washington encourages healthy living through fitness, food and inspiration.


MOUNTLAKE TERRACE, WA – June 25, 2013 – Today, LifeWise Health Plan of Washington officially unveiled its new online lifestyle magazine Actively Northwest. Created to inspire people to live healthy, active lives, this first-of-its-kind hyper-local publication features innovative fitness tips, healthy eating ideas, motivational stories, local photography and events for all Pacific Northwest residents.

 “Through the launch of Actively Northwest we hope to inspire people in the Pacific Northwest to take the next step in their journey to living a healthier life – whether that step is big or small,” said Jim Havens, vice president of LifeWise Health Plan of Washington. “As a health plan, we’re excited to undertake this groundbreaking new approach for engaging people. Our goal for Actively Northwest is to provide localized health and nutrition information along with inspiring, relatable stories to encourage people to join our community of individuals and families striving to achieve our health goals.”

The Actively Northwest editorial team consists of a talented group of local experts in food, fitness and health, including a holistic nutritionist and a former senior fitness editor at Fitness magazine. In addition to these writers, several LifeWise Ambassadors will regularly contribute to the online magazine by sharing personal stories about fitness and health challenges they face in their own lives. LifeWise Ambassadors are a group of 27 LifeWise employees who are taking steps to become more active and are passionate about inspiring others to begin their journey toward healthier living.

Actively Northwest provides a uniquely local perspective about the latest in health – from local fitness trends and outdoor adventure ideas to delicious recipes that originate right here in the Pacific Northwest. Here’s a preview of some of the stories on Actively Northwest:

·         3 Family-Friendly Seattle Hikes You Can Do in a Day

·         Workout with a View: Best Seattle Stair Walks

·         3 Kid-Approved Tips to Healthify Your Summer Meals

·         Shared Seattle Gardens: The Growing P-Patch Community

·         3 Must-Know Beginner Kayaking Tips

If you’re interested in learning more and subscribing to this content, visit ActivelyNorthwest.com. You can also follow Actively Northwest on FacebookTwitter and Pinterest to get additional tips, enter exciting contests, see stunning local photography and interact with the rest of the Actively Northwest community.

About LifeWise Health Plan of Washington

More than 100,000 people turn to LifeWise Health Plan of Washington for their individual or family health coverage. And the reason is simple: we actively support all of our members’ healthy decisions. From the healthy foods you eat to the activities you take part in, LifeWise is a health partner that provides tips, tools and encouragement you can use to live the healthiest life possible.

Founded in 2002 and based in Mountlake Terrace, Wash., LifeWise is part of a family of companies that cover more than 1.7 million people. Together, we provide a number of products and services that include health, life, vision, dental, stop-loss, disability and workforce wellness programs. For more information, please visit www.lifewisewa.com.

  # # #

 Media Contact: Richelle Nielsen

Sr. Public Relations Manager

LifeWise Health Plan of Washington

Richelle.Nielsen@premera.com

425-299-9323

Media Contact: Anna Agnew

Group Manager

Weber Shandwick

aagnew@webershandwick.com

206-576-5534



   

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